How would it feel to know that your website was working 24/7 to bring you business?
“Lorna, from Marketing for Small Business has helped us develop www.thegoldenfryhamilton.co.uk quickly and efficiently by listening to what we wanted and using her expertise to translate our needs into a fully optimised website.”
Marina Treta, The Golden Fry, Hamilton
In the current market if you want to sell your products or services then you need to be online no matter how small your business is.
The huge success of search engines like Google where it has even become a word in the dictionary have been driven by people searching for all manner of products and services online. If you’re not there and your competitors are, then they’re gaining new clients every day at your expense.
In recent surveys it was found that even shoppers who bought goods and services locally first searched online so if you’re not online then you are missing out on daily opportunities to gain new clients.
What Should My Website Do?
It’s no longer enough to have a simple, free website that you generate yourself. Searchers are looking for information thats well laid out and is easy to find. Having a super duper, over designed website that uses Shockwave Flash may look fantastic and very artistic but the search engines don’t find them and when potential clients do stumble across them it’s unclear what they are meant to be doing, they can’t find anything and they quickly click away to one of your competitors sites. It’s almost like sticking a billboard in the desert…
Your site needs to be optimised to be found by the search engines so that when potential clients search they quickly and easily find you. Equally important your site should be designed to achieve what you want from it, ie sales, and to encourage and lead the clients willingly into your sales funnel.
For instance if your sales process starts by offering a free initial consultation then this should be clear. What also needs to be clear is the action the client is required to take in order to claim their free consultation. This is called having a clear call to action and it is one of the most important elements of a successful website.
How Can We Help?
We specialise in building websites that convert, get your clients to do what you want and get found by the search engines. We always remember that the money you spend on your website is an investment and that you expect a return on investment (ROI).
In the example above the site has been designed in the clients corporate colours to generate trust and direct sales either online or by phone.
Note the strong call to action on the top left corner to phone your order or place it online. This is the first place we are conditioned to look as we read from left to right and top to bottom. Also note the large green ‘Order Online Now’ button that leaves the client in no doubt about the action you want them to take and what they need to do to place their order.
