How would your business improve if your relationship with your client improved?
Social media is one of the best ways to improve your relationship with your clients. It’s where your clients, existing and future, are hanging out. It’s where you need to be…
What Is Social Media?
Social Media is a term to describe any form of media that can be uploaded and then shared. Sites include YouTube, Flickr, Slideshare, FaceBook, Twitter, LinkedIn to name a few.
Having your business visable to your potential clients is a great way of selling yourself before meeting new people. The clients who arrive at your door or visit your website via a social media site can be classed as qualified leads and are far more likely to use your service or buy your product.
Participating in these social media sites allows you to stay connected to clients long after they have used your service or bought your products. If you are launching a new product or service who better to offer it to than someone who has used you before or is still a client, after all it is five times cheaper for you to market to an existing client than to try and get a new one.
Social media is here to stay and it is getting bigger by the day. Your clients are online looking, make sure you are where they can find you.
Online Reputation Management
In time gone by when a complaint was made about a company or an individual it was really only known about by the client complaining, the person they were complaining about, folks in the company and anyone these people chose to tell. After a while it was forgotten about and if the complaint was in writing, the letter filed. This also held true about a compliment.
With the advent of the internet many clients have taken to complaining or complimenting companies online and this is where you need to be aware of your online reputation. Your social relevancy is going to come under scrutiny and having an online reputation management (ORM) policy in place will show consistancy in your dealings with people.
In the next 3-5 years social relevancy is going to become incredibly important. Almost everyone you come in contact with is going check online and find out what is being said about you and your company. From prospective clients to your bank manager they will type in your name and will be able to see any reference that has been made to you, what your existing clients think of you and how you are perceived generally. This area of social media is perhaps the most important to understand and to manage, starting now!
As a small business owner it is vitally important that you have strategies in place to use and manage all the areas of social media. Putting in place a company engagement policy and rolling it out to all members of staff will ensure that when anyone finds anything online about you or your company the majority will be positive.
Setting up all the different areas of social technology can be time consuming and that is where Marketing For Small Business can help. We can do all the work for you, we can talk you through how to set up your engagement policy and we can help you manage your online reputation.
Ready to jump into social media and engage your clients then call 0141-416-2641 today and start building your online reputation.
